4.5.2 - Rollout Success Factors

Rollout Success Factors

In this article we will share some proven success factors to support your upcoming rollout of Beekeeper: 

Start with a big bang

From the moment employees log in for the first time, the platform must be lively and filled with content. It must be clear to your employees that Beekeeper is your frontline success system where employees have all information and processes in one place. Therefore, it makes sense to consequently replace certain other communication channels at the same time. 

The more personal, the better

When login instructions are delivered to employees in a personal way, we typically see higher activation rates. Accordingly, we recommend making the rollout as personal as possible. One option would be to host a rollout event where employees can receive their login instructions from you directly. Alternatively, we commonly see managers supporting rollout events by logging in their teams directly. Either option gives employees a personal interaction as well as an opportunity to voice any questions or concerns. If you choose to have managers involved with communicating logins, please ensure they have the proper positioning as well as administrative rights within the platform.

Communication must already be running

During the champion phase, the platform must already be filled with content. When they log in for the first time, employees must have a clear picture for the purpose of Beekeeper and how it will be used by your organization. A strong culture of communication must be exemplified from the beginning so that it is then adopted by the employees accordingly.

Relevant and motivating content

The content on the platform must offer added value for employees of all levels. We recommend that you have a sufficient mix of content at both the company level as well as at the department or team level. Usually, a mix of formal, operational, informal and cultural content is most attractive to employees initially.

Incentives such as raffles etc.

Of course, exclusive competitions, raffles, contests, gamification, etc. on Beekeeper can provide additional incentives to log in. If your employees enjoy a little competition, we may recommend that you reward the team with the highest activation during the rollout.

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