4.5.3 - Rollout Activities

Rollout Activities

We’ve mentioned before that it is best to introduce Beekeeper with a “bang” and the best way to do that is with an engaging activity for your rollout. We’ve seen our customers take a wide variety of approaches to rollout activities so we’d like to share some of those examples with you so you can find the best fit for your organization. We encourage you to use multiple rollout activities if you think it will work best for your employees. 

One idea for a rollout activity is to bring the whole company together and introduce Beekeeper at a dedicated company event. This can take place either in the auditorium, in the warehouse or in a rented location based on your budget and company size. If you choose this option, it makes sense to briefly introduce Beekeeper and your positioning with a presentation and then guide/support your employees in downloading the app and logging in. Once logged in, we’d recommend conducting an interactive activity directly on the app. This could be a live vote through a poll, a competition with a survey or encouraging departments to post a group photo.

If a dedicated event is not possible, you could also consider combining the introduction of Beekeeper with an already planned event (e.g. Holiday Party, summer event,  etc.). If this option is chosen, it is important to carry out the formal part as quickly as possible so that the employees can toast, eat, dance, etc. as quickly as possible. This could be a great place for a fun team photo competition as well!

You can also consider using a recurring meeting (e.g. quarterly staff briefing, shop floor standups, weekly meeting etc.) to introduce Beekeeper. The project team could request a time slot from the responsible persons to come by and introduce Beekeeper to the employees.

Furthermore, a meeting room could be reserved for a certain period of time where the different teams can stop by to be logged in and trained by the project team. This would have to be coordinated with the respective department and team leaders.

The Beekeeper Booth activity is also very personal and popular. The project team could set up a booth in the staff restaurant, in the lobby or the break room so team members can approach the project team who will help them log in. This works especially well if you also give them a flyer and a giveaway (e.g. chocolate,company swag, etc.).

You could also train the department managers on your positioning and how to login other employees and then give them the task of carrying out the rollout in their departments/teams. This is a very effective variant, but it requires that the managers are well instructed, provided with support materials, etc. and prepared for the possible concerns of their employees. With this option, you could introduce a department specific competition to see which team manager can get their teams logged in the fastest.

As the project lead, there is always the option to deliver login information and positioning personally to each individual employee. This option will lead to higher activation and a clearer message but will also be very time consuming depending on the size of your organization and how spread out your employees are geographically.

Another option that is less personal, but more efficient, is to send the paper login instructions together with the employee's pay stub. However, this variant is only promising if it is accompanied by an attractive flyer that points out the advantages of Beekeeper and if additional measures are taken afterwards (e.g. managers mention Beekeeper again at a team meeting, posters, stand campaigns, optional training / information events, etc.).

Employees with access to email can be sent their login instructions via email with some information describing the goals and benefits of using Beekeeper. To support them on a more personal level, you could invite them to a webinar where they can ask questions and learn more about the app..

Below you see how much effort the measures require, and how likely they lead to a high adoption:

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