Summary:
1. An attractive announcement (e.g. with posters and flyers) or a countdown are elements that can motivate employees
2. Raffles and giveaways can be additional incentives
3. Benefits and information that are available exclusively on Beekeeper are also attractive for employees
4. At best, the introduction of Beekeeper could be a good opportunity to introduce business cell phones, pay employees something to their personal cell phone subscription and/or relax rules on cell phone use
5. During the rollout itself, interactive elements help to motivate employees.
Rollout Incentives
We recommend developing incentives to encourage and motivate employees to download the app. Our customers have had some creative ideas over the years so we’d like to share some of those examples with you so you can find an effective option for your employees:
One of the most important motivating factors is understanding and transparency. Therefore, it is important to give employees the context they need with an appropriate announcement of the Beekeeper project. They need to understand why you are introducing Beekeeper, what the goals of the company are and how they too will benefit. The announcement can be made via the employee magazine, by email, by letter post with an attractive flyer, via posters, roll-ups or even at a meeting or event. In most cases, it is also worth combining several communication measures to build awareness and further incentivize employees to download the app.
Who doesn’t love a free prize? We’ve found that most employees can be incentivized if they can win something. For example, you could enter all employees that have logged into Beekeeper into a raffle to win a new iPad or even a voucher for a product of your company. You could also use a Beekeeper poll, survey, forms or comment function to run a competition or quiz where employees can win something. Team leaders could also be motivated to log in their employees by promising a prize to the first team to reach a certain level of activation. In this respect, it makes sense to promote team spirit with the prize (e.g. free team lunch, contribution to the team event cash box, etc.).
Employees could also be motivated to log in to Beekeeper if they can profit from certain benefits via Beekeeper. This could be, for example, a discount code in one of their profile fields, with which they receive a discount at your partner companies. Or a list of all benefits that is only available on Beekeeper. In general, exclusivity can also lead to employees logging on to Beekeeper. If they only receive their information on Beekeeper - instead of on other channels as well - they are forced to use the app to a certain extent. This brings opportunities and risks, which we discuss in the topics "Addressing concerns" and "Fairplay rules".
Something that always resonates well are giveaways. Eatables and drinkables usually work very well. Some of our customers have also given out honey pots, making the analogy with bees and frontline workers.
It is also recommended to reconsider a possible mobile phone ban in the workplace and to use the launch of Beekeeper to relax the current rules regarding mobile phone use. However, this should only be done if they are outdated and perhaps no longer make sense in today's context. If this is the case, the relaxation could motivate employees. Of course, it is not possible to abolish a mobile phone ban in every context (e.g. when it comes to safety or hygiene).
During the rollout itself, it is important that interactive elements are carried out. While showing them the app, actively ask employees to click on features, fill something out, vote live or upload a picture, etc.
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